Medium-Term Vision / Medium-Term Management Plan

Three Priority Measures

• 1Enhance the discovery and development of artists

  Face diamonds in the rough and develop talent in many different fields. Also focus on the discovery and development of artists on a global level and on the global activities of AMUSE's artists.

  Extensively develop talent in Japan and overseas

  Since our founding, artist management has been at the core of our business, with our artists working in a wide range of genres, including musicians, actors, voice actors, cultural figures, variety performers, and athletes. To strengthen our global activities and allow our artists to develop their talents further, we will focus more on discovering multilingual artists, developing new training programs, and creating production systems in cooperation with overseas offices.

  Perfume/Ayaka Miyoshi/NOA/CHAMELEON LIME WHOOPIEPIE

  Expand overseas business

  We believe that Japanese artists and entertainment have great potential on the global market. Perfect examples include BABYMETAL, who have achieved amazing worldwide success, and FLOW, who have gained popularity as a symbol of Japan's renowned anime culture. We will approach such global demand starting with our event business, which is one of our strengths. In particular, we will work to expand our overseas network further, starting with Asia and the US, where we have accumulated a wealth of knowledge so far, and strengthen engagement with overseas fans.

  BABYMETAL／FLOW

• 2Create original content that connect Japan and the world

  We will have a greater volume of better quality original content which starts from artists, creators, digital and life culture.

  Accelerating the Development and Possessing Ownership of Original Content

  We expect to own 80 titles by FY2027 through joint development with other companies and through strengthening in-house development. Through shifting to in-house development as the mainstream and distributing worldwide from 2025, we can expect not only the revenue from hit content, but also the global expansion: artists through theme songs and voice performances and the revitalization of other our functions such as merchandising and events. We are committed to expanding our business by having a global perspective while also exploring media mix opportunities.

  "Until I Destroyed My Husband's Other Family" was originally published as a webtoon, and it created a major buzz when it was subsequently made into a drama.
  ©Until I destroyed my husband's other family Production Committee

  Enhancing Our Video Production System

  We will secure quality original works that are mostly produced in-house and will expand our lineup of films, TV programs and other video content as the lead manager of these projects. We will also strengthen our internal Group production systems through outside cooperation and M&As as a way of establishing an environment that is conducive to this vision. In 2023, The Far Eastern TV Entertainment, a leading video production company, became our consolidated subsidiary. We intend to expand our lineup of video content whose production rights we own while also providing artists with more opportunities by taking advantage of the strengths and global networks of both companies.

  Netflix Film「Demon City」
  「NOT ME THAT WENT VIRAL」
  ©2025 "NOT ME THAT WENT VIRAL" Film Partners
  ©Akinari Asakura /Futabasha Publishers Ltd 2022

  Establishing the life culture business

  We are planning to expand the Adventure Tourism Business we have been developing and turn it into a new pillar so that we can create Life Culture-based content. We hope to create unique content that communicates the appeal of local areas and fulfill inbound tourist demand, which is expected to continue to increase while creating synergy with the Artist Management Business, which has been the Amuse Group's core business.

• 3Develop cutting-edge services and solutions that can be offered globally

  Looking ahead, we will continue to develop new services pursuing the possibilities of technology combined with entertainment, and aim to improve fan engagement around the world by combining the latest technologies with our in-house functions that we already have.

  Pursuing the Potential of Technology & Entertainment

  We are planning to develop next-generation entertainment services using AI, blockchain, Web3, metaverse and other technologies, as well as IP marketing, fund management business and event planning business. Our subsidiary Kulture will play a core role in this. Its mission is to harness technology as an engine to drive entertainment. We will pursue the possibilities of technology combined with entertainment leveraging the Amuse Group's strengths as a content holder.

  Kulture pursues the possibilities of technology combined with entertainment.

  Fan Engagement Around the World

  We will strive to develop new services and also further improve fan engagement around the world by combining the latest technological areas with our in-house solutions, including fan communities, planning and production of merchandise, E-commerce, and streaming platforms. By elevating this functionality into a one-stop solution, we will be able to offer attractive AMUSE services that can be utilized by our own artists and outside artists as well.

  KLEW: Japan's first social platform for live event ticket holders