Medium-Term Vision / Medium-Term Management Plan

Priority themes and actions

• 1Existing Core Business Areas (Creation)

  These are our existing core business areas, where we create our own artists and IPs to shape the future.

  Strengthening the Discovery and Development of Artists with a Global Perspective

  Since our founding, artist management has been at the core of our business, with our artists working in a wide range of genres, including musicians, actors, voice actors, cultural figures, variety performers, and athletes. While leveraging diverse portfolio as AMUSE's strength, we will continue to focus on discovering and developing talent across borders and expanding overseas, with a particular emphasis on developing new artists.

  AMUSE Boys Audition -- "NO MORE FILTER" / Bright Audition 2025 / AMUSE Audition 2025-26 "Exhibition of Raw Talent: The Actors I Wanted to Capture" / AMUSE AUDITION 2025 "It's ME"

  BABYMETAL / Gen Hoshino / FLOW / Ayaka Miyoshi

  Creation of Original Content as a Source of Value

  We will continue to focus our efforts on the development and production of video content (live action/animation) by developing original content as IPs, releasing comics, and funding animation, movies, and other works as a lead manager.
  We will also strengthen in-house creative and production functions, as well as pursuing capital and business alliances, M&A initiatives, and other strategic measures, in our efforts to establish a model that maximizes revenue from hit content.

  "KOKUHO," a movie/"FINAL DRAFT," a series on Netflix / "First Love Rewind：Back to Square One," webtoon / "Oedo Fire Slayer," an animation work

• 2New Growth Areas (Co-creation)

  We will attract external resources from outside the Group to develop new markets.

  Establishment of Cross-Border "360° Partnerships" (Global Artist Production)

  We will partner with overseas artists, primarily those from Asia, to produce their activities in the music market of Japan as their best partner while also providing our one-stop solutions.

  D-LITE / IVE

  Offering "Culture Tourism" Connecting the World and Local Communities

  Aiming to capitalize on the rapidly expanding inbound tourism market, we will make the most of AMUSE's expertise as producers to offer high-quality travel experiences that showcase the stunning natural beauty and rich culture of each region.

  A VILLAGE / Hotel SHU

• 3Solution Area (Business Foundation)

  We will continue to evolve our services into those for not only our own artists but also other artists both in Japan and abroad, with the aim of maximizing the value of our artists and our customers' lifetime value (LTV).

  Evolution into "Service Solutions" Supporting All Artist Activities

  By closely integrating digital services and solutions that we developed independently, including "A!-ID," the common ID for our services, the "SAKUTICKET" ticketing service, and "KLEW," a next-generation fan community powered by AI authentication, we will further solidify our efforts to enhance fan engagement and ensure the sustainable growth of artists' careers.

  

  
  Some of various digital solutions provided by the Amuse Group