3.Market Environment
The entertainment business has massive room for growth.
As the Internet and social media becomes more popular, our business environment is changing significantly. While sales of CDs and video packages are falling, we are experiencing positive effects from new media and devices. Digitization is enhancing the value of live performances, which Amuse has valued since its foundation.
The size of the market of live entertainment exceeds pre-pandemic levels.
The market of live entertainment suffered a major blow with the spread of COVID-19, but restrictions on hosting events were relaxed in FY2022 and the market grew to +108.7% that of FY2019 before the pandemic.We have also recovered and returned to FY2019 levels in terms of revenue from live events, which nearly doubled the previous fiscal year's figure thanks to resumption of major concert tours and other positive trends.Taking advantage of the significant recovery of the market, we will deliver the appeal of live events to more people.
The advertising market continues to expand along with the sudden rise of the Internet.
The advertising market is expanding in the medium to long term, with overall advertising spending reaching an all-time high in 2022.Internet advertising, which has shown clear growth, is leading the market against the background of the digitalization of society.Given that revenue from booking business (film/TV/live stage, etc.) and commercials also remains solid, more opportunities can be expected in the digital domain in the future.
The expansion of streaming services becomes a key driver in the music sales market.
In contrast to the shrinking packaged music market, the streaming music market is leading the world's music content market, with market share continuing to increase.The market for digital music, mainly streaming, also continues to grow in Japan, despite the shrinkage of the CD market.As music subscription flourishes, the value of past titles is being reevaluated and is becoming a new source of revenue. This expands opportunities for artists to achieve a breakthrough in Japan and overseas.
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